As a Group, we understand the value of people development, & have come to realize, that it is people that make a business, not purely profits!

It is therefore that we have embarked on a journey, alongside a number of Corporate Social Investment projects, of which our main focus & efforts are placed on the following one! YADA, otherwise know amongst the Global-Youth as Youth Against Drug Abuse™, has been established since 2004. YADA™ is a fully registered PBO, with Section 18(a) exemption.

The focus of this organization has always  been & will be to create awareness across various sectors against the use & distribution of illegal narcotics as well as abuse of over-the-counter medicines, thus to be an organization with which Youths & Young Adults can associate with,  therefore creating a positive psychology in those associated with the “Brand”.